Who are we? > Strategy

STRATEGY


We have been active in phosphate chemicals for many years and we want to continue to build up our expertise and consolidate our position in this field.

We want to establish long-term relationships with our customers and we consider ourselves a benchmark partner in the field.

To rise to this challenge, we are developing a localisation strategy. Our commercial network is based both on local offices within our key markets and on a hundred or so representatives who are conveniently located and who can react efficiently to our customers' needs.

We continually strive to meet our customers' requirements and expectations more effectively by focusing on 3 key strengths:

  • our staff;
  • our expertise;
  • the quality of our products and services.

Our culture and group philosophy is to remain vigilant and attentive to the living environment of future generations. Our activity forms part of an overall approach centred on sustainable development.

Responsible management and behaviour at all levels further enhances this approach.

We have also been looking to boost this approach by making a formal pledge to our customers and other partners.